We are providing you with the following information  for you to study, and make your own concluding decisions.

In Addition, “ Your Very Own Common Sense “ will guide you to the optimum insulating solutions for your home, business or structure..

Although a great deal of the information we provide may seem to be too “complicated” or “high tech”, it’s actually very easy to understand how and why a product like INSULADD® works, and how applying it will benefit you.
   An informed public deserves better insulation 
Read this.


'Heat Transfer' Basics


About 80% to 95% of all heat is transferred!


Heat ALWAYS flows from the
warmer side to the cooler side by one or more of the following ways:

Conduction
Conduction is the transfer of heat through a solid object.
When one part of an object is heated, the molecules within begin to move faster and more vigorously. When these molecules hit other molecules within the object they CONDUCT heat through the entire object.

Convection
Convection is the transfer of heat by the movement of a fluid such as water or in the air.
Inside of a wall cavity, air removes heat from a warm interior wall, and then circulates to the colder exterior wall where it loses the heat.

Radiation
Any object will radiate heat to cooler objects around it by giving off "heat waves".
This is a direct transfer of heat from one object to another, without heating the air in between. This is the same process in which the Earth receives heat from the Sun or a wood stove supplies heat to its surroundings.


About standard insulation products


Insulation such as Fiberglass, Cellulose, Styrofoam, etc. have commonly been used to reduce heat gain and resist heat transfer by way of conduction only; they do nothing for the heat transfer by way of radiation.

Mass insulation products work by trying to "trap" the heat in air pockets contained between the fibers in the product.

'R' ratings given to standard insulating products indicate the materials ability to "resist" the conduction of heat flow through a solid.

This conduction of heat transfer is only between 5% to 8% of the total heat transfer into and out of a building. 

This in effect leaves between 92% and 95% of the total heat transfer to be dealt with by your air conditioner and heater.

In addition, regular insulation may also have been poorly installed and can also deteriorate as a result of dampness or age.

Find out more about what you need to know about 'R-Values' and how they relate to 'Heat Transfer'.
If you really want to...

-  Better control heat loss or heat gain

-  Reduce your power costs

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