We are providing you with the following information for you to study, and make your own concluding decisions.
Although a great deal of the information we provide may seem to be too “complicated” or “high tech”, it’s actually very easy to understand how and why a product like INSULADD® works, and how applying it will benefit you.
It will ultimately be your “ Your Own Common Sense “ that will help guide you to the optimum insulating solutions for your home, business or structure..


R-Value is a measurement of how well insulation performs against conductive heat loss. It represents resistance to one square meter of the insulation to a ONE DEGREE TEMPERATURE DIFFERENCE.
In other words, in a laboratory setting, a piece of insulation is placed between a warm surface of, say, 72 degrees, and a cool surface of 71 degrees. The time it takes for the cool surface to warm up to 72 degrees is the basis for how R-Value is calculated.
Because the R-value system only accounts for the abilities of insulation against conduction, against the other two forms of heat transfer (convection and radiation) the effectiveness varies greatly depending on the type of insulation.
For fibreglass, the results of these tests change dramatically under even slightly different conditions:
- If 1.5% humidity is introduced, fibreglass loses roughly 35% of it's R-value, due the fact that water is a much better conductor than air.
- All tests are done only at temperatures in which fibreglass would perform best. Above and below this temperature fibreglass rapidly loses effectiveness and the R-value is lower.
- Air movement also greatly affects the R-value of fibreglass, as heated air moving through the fibreglass drastically reduces it's conductive value.
R-value testing methods do not reflect real world conditions, which can vary greatly with regard to factors like material humidity, temperature differences, and air movement.
Unfortunately these same tests are still used today, despite the fact that new insulations have been introduced into the market.
Maybe it's time to study the results from all the Scientific Tests conducted, that determine and prove INSULADD's actual effectiveness in various testing situations.
Thhis is about as much as we can do to provide more proof to give people 'sufficient confidence' to personally embrace progressive advances in insulating technology.
R-Value is the big buzz word in the building industry in New Zealand when ever insulation is discussed.
"R-Value" is probably one of the most misunderstood values in construction today, and here is why.
In reality there is no common measuring ground between radiation energy transfer and conduction transfer, simply because they are two separate heat transfer modes.
If stopping radiation however was included in R-value testing, adding a heat reflecting radiant barrier would certainly increase the capabilities and rating of the total insulation 'effect'.
By only focusing on products that are only R-Value rated and ranked leads to factoring in only one dimension of heat transfer, and which results in limiting your potential to enjoy lower monthly power bills.
So, what's the botom line ...
If standard bulk insulation 'with a high R-Value' is so effective in reducing heat transfer.... Why didn't NASA use it on the space shuttle?
Reflect on this...
The testing reveals that Insuladd® can dramatically increase the effective
“R”value of these common wall types by over 50%!
This diagram shows the rates at which the 3 different types of heat transfer actually occur (dwelling example).
Conclusion:
The amount of heat lost (transferred) in the form of RADIATION is far more significant than the heat lost (transferred) through CONVECTION or CONDUCTION.
Should we rely solely on “ R-Value “ to insulate our Homes and business?
The short and CORRECT answer is NO! The reason is that “ R- Value “ does not consider all the heat transfer methods.
R-Value falls very short of accurately predicting the Energy Efficiency of Walls, Ceiling, Floor and Attic assemblies.
I do not know about you, but I now look beyond only an 'R-Value' rating when it comes to insulation products.
Any rating method that doesn't take into account all the ways heat is transfered (Conduction, Convection and Radiation), cannot be that all encompassing, accurate or beneficial financially.
Why would organisations only push products that only test for Conduction (Heat transfer through solids / liquids @ 5% - 7 % of the total heat flow), and leave out the others heat transfer modes like Convection (Air movement @ 15 %-20 % through walls / up to 45% through ceilings), and Radiation (accounting for up to 93 % of heat transferred) ?
So, the logic is; " Why invest in insulation that only slows down the heat that has already managed to transfer through the surface? It surely makes sense to additionally invest in something that can actually reflect heat, and therefore prevent a percentage of the heat from even penetrating the surface ?"
Introducing 'Radiant Barriers' ...
A RADIANT BARRIER "REFLECTS" (and therefore does “NOT ABSORB and EMIT“) the RADIATION portion of the heat transfer process PRIOR TO IT BEING able to be ABSORBED by the surface (Gib, Bricks, Wood, Concrete, Metal, etc.)
Heat therefore does not " build up " on the surface for it to be passed along (firstly through the primary surface, then through the conventional bulk insulation, and finally through to the colder surface).
RADIANT BARRIERS are effective for both " Reflecting " heat away from exterior surfaces in summer, and inwards off interior surfaces in winter.
By adding a 'Radiant Barrier' to surfaces (even those with existing bulk / mass insulation), will result in the interior living or working space within your structure naturally remaining at a more COMFORTABLE temperature, and with less reliance on costly energy using heating or cooling devices to maintain a 'comfort temperature'
This is what you should know ...
Read this...
How does one stop Radient heat from transferring?
Deflecting and Disipating Heat
Space shuttle tile technology
The grey stripe has been painted with a 'RADIANT BARRIER' additive included.
Thermal imaging shows the 'RADIANT BARRIER' painted area as being much COOLER (because no heat is being absorbed).
This clearly shows the effectiveness of a RADIANT BARRIER (where heat waves get reflected away from the surface area, as opposed to being absorbed by the surface and then transferred through.
The heat reflecting powder additive for paint.
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Simple. It does what it says!
If it didn't ... Why then would so many of the following international companies be using INSULADD® on their multi-million dollar projects?
Still need MORE convincing?
Not Just Your Average Micro-sphere.
in the 1980s, engineers at Marshall Space Flight Center developed a spray-on insulating process that was applied to protect important equipment against damage from extreme heat during the launch of a space shuttle.
This initial process involved mixing nine chemicals into an adhesive, but the result proved to have a number of downsides.
Through a Space Act Agreement in 1993, Marshall Space Flight Center partnered with the United Technologies subsidiary, USBI, to develop an alternative to the old insulating spray.
Using the specialised convergent spray technology developed by the Marshall Space Flight Center, atomized epoxy and different filler materials were combined at the point of release from a spray gun.
This newly developed ablative insulation material was first trialed in 1996, and proved so successful and effective, that it has been employed on all subsequent shuttle flights.
Commercialising this Specialised Technology
David Page, founder of Tech Traders Inc. (INSULADD®) approached NASA's Technology Transfer program office with a view to developing this technology further to create a useful thermal reflectance product that could be applied to ordinary paint.
Page teamed up with a group of engineers from USBI at the Kennedy Space Center, who were developing a roof coating using the convergent spray technology developed by the Marshall Space Flight Center.
Page had access to published NASA information regarding the heat-reflecting tile used on the space shuttle and learned, that in reality, it was the coating on the tile that did 98 percent of the work.
He deduced that if he was able to incorporate this insulating composition into the paint, then he would have a solution that would prove to be both safe, economical, and effective.
Page had an open line of communication between the engineers at Marshall, USBI and others, and after a year of collaboration and testing, the result was a market ready additive that when mixed into ordinary interior or exterior paint, made that paint act like a layer of insulation.
The secret behind Insuladds success is the unique propriety process that is used to apply a heat reflecting coating to microscopic inert gas-filled ceramic microspheres.
The result is a tecnologically advanced additive that effectively reduces the transfer of heat by reflecting heat away from a painted surface.

Your money savings will simply be greater >>
A Comprehensive "R" value test was conducted by Geosciences for 18 common wall assemblies to try and determine the improvement of R-Value that occurs when using Insuladd® Solar Reflective Paint on Irradiated Building Walls.
Up till now, we have used (mass) insulation such as Fiberglass, Cellulose, Styrofoam, etc. which only " SLOW DOWN " (RESIST), (R-VALUE), the CONDUCTION portion of the heat transfers.
Which form of insulation is actually best?
Maybe it's not be a case of one or the other, but rather both.
The ANSWER is .......
The QUESTION is ........ WHEN?